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llms.txt: The Hidden File That Helps AI Find Your Restaurant

Discover how llms.txt files work and why they're becoming essential for restaurants to be discovered by AI assistants and search engines.

January 25, 2024
5 min read
By Menumo Team
llms.txt
AI discovery
menu optimization
LLM

llms.txt: The Hidden File That Helps AI Find Your Restaurant


Just as robots.txt helps search engines crawl your site, llms.txt helps AI systems discover and understand your restaurant menu. Here's everything you need to know.


What is llms.txt?


llms.txt is a standardized text file format designed specifically for Large Language Models (LLMs). It's placed in your website's root directory (like robots.txt) and provides machine-readable information about your restaurant's menu.


Why llms.txt Matters


1. Direct AI Access


AI assistants increasingly look for llms.txt files to:

  • Understand your menu structure quickly
  • Parse menu data without scraping HTML
  • Access menu information in a standardized format

  • 2. Efficient Processing


    LLMs can process llms.txt files faster than parsing complex HTML, leading to:

  • Faster menu discovery
  • More accurate menu understanding
  • Better recommendation quality

  • 3. Standardization


    llms.txt provides a consistent format that all AI systems recognize, ensuring your menu is accessible to:

  • ChatGPT
  • Claude
  • Google Gemini
  • Other emerging AI assistants

  • How AI Uses llms.txt


    Discovery Process


  • AI crawls your website's root directory
  • 2. Finds and reads llms.txt

    3. Parses menu structure and items

    4. Indexes information for recommendations


    Example llms.txt Structure


    llms.txt

    Restaurant Menu Data for LLM Discovery


    Restaurant: Tony's Pizza

    Website: https://tonyspizza.com


    Menu Items


    Appetizers

    - Garlic Bread - $8: Fresh baked bread with garlic butter and parmesan

    - Caesar Salad - $12: Romaine lettuce, caesar dressing, croutons, parmesan


    Pizzas

    - Margherita Pizza - $16: San Marzano tomatoes, fresh mozzarella, basil

    - Pepperoni Pizza - $18: House-made pepperoni, mozzarella, parmesan


    Format Guidelines


    Structure


    1. Header section: Restaurant name and website

    2. Categories: Organized by menu sections

    3. Items: Name, price, and description

    4. Metadata: Additional information (hours, location, etc.)


    Best Practices


  • Use clear category headers
  • Include full item descriptions
  • List prices consistently
  • Update regularly
  • Keep file size reasonable

  • Real-World Benefits


    Case Study: Improved Discovery


    A restaurant added llms.txt to their site and saw:

    - 40% increase in AI-powered recommendations

    - More specific queries matching their menu

    - Better accuracy in AI responses about their offerings


    Why It Works


    1. Explicit Structure: Clear categories and items

    2. Rich Descriptions: Detailed item information

    3. Standardized Format: Consistent parsing across AI systems


    Implementation Steps


    1. Generate llms.txt using Menumo

    2. Upload to root directory of your website

    3. Verify accessibility at yourdomain.com/llms.txt

    4. Update regularly when menu changes


    Combining with JSON-LD


    For maximum AI discoverability:

    - Use JSON-LD for structured schema markup

    - Use llms.txt for easy AI parsing

  • Both work together to maximize visibility

  • The Future of Menu Discovery


    As AI assistants become the primary way users discover restaurants, llms.txt will become as essential as:

  • Having a website
  • Maintaining a Google Business Profile
  • Using social media

  • Early adopters have a significant advantage. Start using llms.txt today.

    Ready to Optimize Your Menu for AI?

    Start using Menumo to generate JSON-LD and llms.txt files for your restaurant